Is Not Your Mother’s A Good Brand?

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Have you ever wondered, is Not Your Mother’s a good brand or is it just another beauty brand that looks promising but the products are just average in quality?

If these thoughts have crossed your mind, well I’ve got an answer. In the post, we will be discussing in detail whether Not Your Mother’s is a good or not-so-good brand with its detailed pros and cons and whether you need to spend your hard-earned money on their products like we discussed is ArtNaturals a good brand or not.

Let’s discuss this.

Is Not Your Mother’s A Good Or Not So Good Brand?

Not Your Mother’s is a popular hair care brand especially for people with naturally curly hair. Founded in Florida, this brand has become popular for its clean, natural and mostly vegan hair care products. But is Not Your Mother’s a good brand or not? Lets discuss this in detail:

Not Your Mother’s Is A Good Brand Because:

  • Their products are plant-based and free of harsh chemicals like parabens, SLS, phthalates and other harsh chemicals which hamper your hair health.
  • The products are made for all hair types and are made keeping diverse needs in mind. But their main focus is naturally curly hair. 
  • Not Your Mother’s is cruelty-free and a vegan brand.
  • Not Your Mother’s are working constantly on making their packaging ore sustainable.
  • They have a very loyal consumer base who swears by the effectiveness of their hair products.

Best Not Your Mother’s Products On The Market

Although there are a lot of good products on the market these are the ones that are most loved by their loyal customers and we recommend the most:

Not Your Mother’s Is Not So Good Brand Because
  • Their products does have added fragrance which might irritate your scalp and cause itchiness.
  • Although most of their product line is completely vegan and free of any animal derived ingredients but their Royal Honey & Kalahari Melon Line and All Eyes On Me are not vegan.
  • Their products are priced a bit higher compared to the other hair products on the market. 
  • The pacakaging is not completely recycleable yet but they are constatantly working on it.
  • There was a class action lawsuit filed against Not Your Mother’s dry shampoos for high level of benzene in the formulation. You can find out more details about this class action law suit on Not Your Mother’s dry shampoo here.

Is Not Your Mother’s Cruelty-free?

Yes, Not Your Mother’s is truly cruelty-free and they do not test their products on animals. So, if you are someone who prefers using cruelty-free beauty products, then you can opt for their hair products.

They have confirmed that neither Not Your Mother’s themselves nor via a third party, conduct any animal testing on its ingredients or finished products. They also don’t sell their products in any country where animal testing is still a mandatory law like Mainland China. 

Here is what Not Your Mother’s animal testing policy states,

We REFUSE to test on animals, as well as our manufacturers. We also do not have any third party testing for our line products. To our knowledge, mainland China as we know, is the only large country that requires animal testing in order to sell within their borders which is why you will never find Not Your Mother’s in China. We state “The finished product is only tested on our human staff, never on animals” due to the fact that we’re not certified by PETA yet.”

Is Not Your Mother’s Vegan?

Most of Not Your Mother’s products are vegan except their Royal Honey & Kalahari Melon Line and All Eyes On Me are not vegan as they contain animal derived ingredients like honey and keratin.

So, if you are looking for vegan hair care products then you will easily find a lot of good vegan products in Not Your Mother’s product range. But if you are someone who is looking for a vegan brand where all products should be vegan the your should skip Not Your Mother’s hair products.

Is Not Your Mother’s Brand Sustainable?

Here are all the details that you need to know whether Not your Mother’s is a good sustainable brand or not.


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They are contatntly working on making brand more statinable and environment friendly.

Over To You: Is Not Your Mother’s A Good Brand Or Bad?

I hope after going through this article you might have found a little clarity on whether Not Your Mother’s is a good brand or not. I personally have been loving their leave-in conditioner

Not Your Mother’s is a good brand to consider as it is a cruelty-free, mostly vegan, sustainable brand with high-quality products for most hair types.

Just one thing you need to keep in mind while you incorporate not only Not Your Mother’s hair products into your hair care routine or rather any other product in your beauty regime, is always doing a patch test. Sometimes unknowingly you might be allergic to any ingredient that you might not be aware of and the outcome would not be so good. 

I tried to sum up as many points as I thought were valid while discussing is Not Your Mother’s a good brand or not. In case you feel I missed out on any important points, feel free to share via comments. I would love to hear your side of this too. Before you leave, don’t forget to check out:

Have a lovely day!